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Zoraida Fonseca

Specialist / Colombia
  • Practice areas / Intellectual Property
  • Languages / Spanish

Specialist member of the Intellectual Property team. Her professional practice focuses on matters in the public and private sector. She advises companies such as Société Des Produits Nestlé S.A., Corona Industrial S.A.S., Crystal S.A.S., Super Food S.A., in the strategic management of their portfolios of IP. She regularly advises companies from different sectors in procedures that are filed with the administrative and litigation authorities for the protection and defense of their intangibles. She specializes in the creation of innovative strategies that seek to generate added value for the client, as well as in the acquisition of notories, in the registration and defense of non-traditional brands, oppositions due to unfair competition, vulgarization actions, among others.

Clients recognize associate-to-watch and co-head of department Zoraida Fonseca for her expertise dealing with trade mark issues. She is particularly highlighted by sources as "a very good lawyer" due to her work before the SIC and for her technical skills. Chambers and Partners – Intellectual Property
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Work experience

  • 2015 - a la actualidad Senior Lawyer, Intellectual Property Specialist

    Philippi Prietocarrizosa Ferrero DU & Uria

  • 2009 - 2014 Senior Lawyer

    Prietocarrizosa

  • 2001 - 2009 Chief of Group of Oppositions and Cancellations of the Directorate of Distinctive Signs

    Superintendence of Industry and Commerce

  • 1996 - 2001 Lawyer of trademarks

    Superintendence of Industry and Commerce

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Awards

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Featured Cases

  • Societé Des Produits Nestlé S.A. 2009 a 2017

    Protección y notoriedad de la marca de color verde del producto MILO . Obtención de Notoriedades de marcas: FITNESS, NESTEA, MILO, NESCAFE, etc. Defensa de la Vulgarización de la marca MOKACCINO.

  • RACAFE & CIA S.C.A. Colombia 2013

    Cancelación por notoriedad de la marca ROCAFE, como presupuesto para obtener el registro de la marca RACAFE. La cancelación se hizo con base en un signo marcario no registrado.

  • CRYSTAL S.A.S Colombia 2014 a 2017

    Protección y defensa de la marca de posición de la estrella de PUNTO BLANCO. Obtención de Notoriedades de las marcas PUNTO BLANCO y GEF.

  • GASEOSAS POSADA TOBON S.A. POSTOBÓN S.A. Colombia 2009 a 2017

    Obtención de la protección de la marca de color rosado de la gaseosa MANZANA POSTOBÓN, y su defensa ante el Consejo de Estado y el Tribunal de Justicia de la Comunidad Andina.

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Publications

  • Agosto 2015 Santo Domingo República Dominicana

    Aspectos Generales del Protocolo de Madrid, Experiencia Colombiana

    Zoraida Fonseca - Anuario Dominicano de Propiedad Intelectual, Número 21,
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Studies

  • 2016 Master Universidad de la Rioja Universidad de la Rioja Master's Degree in Intellectual Property and New Technologies Law

  • 2002 Universidad Externado de Colombia Specialist in Intellectual Property, Copyright and New Technologies

  • 1996 Lawyer Universidad de la Sabana Law

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Memberships

  • Secretaria del Comité de Marcas de la Asociación Interamericana de la Propiedad Intelectual ASIPI, Colombia.​
  • Member of Asociación Colombiana de la Propiedad Intelectual ACPI, Colombia.​
  • Member of Comité de Marcas de la AMCHAM, Colombia
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Academic activities

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Seminars and Conferences

  • Panelist Las Marcas en el Mundo de la Moda. Colombia Pabellón del Conocimiento, Colombiamoda Medellín, Colombia 2012
  • Speaker Las Marcas en América Latina: El Estudio del Impacto Enonómico en Cinco Países de la Región Centro de Formación de la Cooperación Española Cartagena, Colombia 2017