Gerardo Flórez

Associate / Colombia
  • Practice areas / Intellectual Property - TMT (Technology, Media and Telecommunications)
  • Languages / English, Spanish

Principal associate member of the Intellectual Property and Life Sciences team. His professional practice focuses on trademark, copyright, start-ups, domain name, health registration, privacy and consumer protection law among others. He has more than 10 years of experience advising a wide range of domestic and foreign clients. Gerardo has been in charge of the firm’s emerging life sciences practice in the last four (4) years. He has been able to organize and coordinate a significant growth as a regional hub in this area and his clients hold him in a very high esteem, as he has been able to provide a full service law firm standard to a practice regularly dominated by sole practitioners in Colombia.

Associate-to-watch Gerardo Flórez is well recognised in Colombia's intellectual property market. According to interviewees, "he is a very good lawyer," particularly dealing with trade mark prosecution and litigation issues. Flórez is also co-head of the firm's IP practice. Chambers and Partners – Intellectual Property

Work experience

  • 2015 - a la actualidad Principal Associate

    Philippi Prietocarrizosa Ferrero DU & Uría

  • 2013 - 2014 Senior Associate


  • 2012 - 2013 Associate

    Ladas & Parry LLP

  • 2007 - 2011 Associate





Featured Cases

  • Henkel AG & CO KGAA Colombia 2017

    Representing Henkel on an opposition proceeding by means of which the Colombian Trademark Office declared the well-known character of the BALANCE trademark in Class 3 in Colombia and denied the BIO BALANCE trademark application.

  • Discovery Channel Colombia 2017

    We advised the client in a battle of brand prosecution for the registration of DISCOVERY CHANNEL and DISCOVERY EXPEDITION in Colombia in International Classes 18 and 25.

  • RCN TELEVISION S.A. y WIN SPORTS S.A.S. Colombia 2016

    We acted against TVMIA companies based in the US and Colombia for unauthorized publication and transmission of the RCN and WIN SPORTS Channels online and thru ROKU devices by means of a criminal proceeding (infringement of a copyright) with the Colombian courts and DMCA take down proceedings for Apple and Android platforms

  • Mondelez Colombia 2017

    The Firm strategically manages the portfolio for foodstuffs (around 230) including but not limited to modifications, renewals and new applications, promotional activities, consumer protection and advertising campaigns of products such as Oreo, Club Social, Bubballo, Tang, Sparkies, Halls, Trident, Clight among others.





  • 2012 Master The George Washington University LLM in Intellectual Property Law

  • 2009 Franklin Pierce Law Center, New Hampshire University and Tsinghua University, 2009. China Intellectual Property Summer Institute

  • 2008 Universidad de los Andes/Colombia Post-graduate Degree in Commercial Law

  • 2007 Lawyer Universidad de los Andes/Colombia Law



  • Bulletins Committee (INTA), 2015 - 2018
  • World Law Group - Grupo Propiedad Intelectual, 2013 - 2015.
  • Young Practitioners Committee (INTA), 2013 - 2015.
  • ASIPI (Asociación Interamericana de Propiedad Industrial), 2011 - 2016
  • INTA (Asociación Internacional de Marcas), 2011 - 2016.
  • ACPI (Asociación colombiana de Propiedad Intelectual), 2010 - 2016.

Academic activities


Seminars and Conferences