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Diego Cardona

Partner / Colombia

Partner at PPU expert in antitrust, unfair competition and consumer protection law. He has advised important clients in complex merger control procedures and has acted in some of the most important competition cases in Colombia. He has also participated in many administrative procedures and judicial actions regarding antitrust law, unfair competition and international trade. He was recently designated by the Colombian competition authority as Non-Governmental Advisor (NGA) for the International Competition Network.

A client reports that co-head of department Diego Cardona "is straightforward and gives practical solutions". Another interviewee appreciates that "he is detail-oriented, knowledgeable and experienced". Band 4, Chambers and Partners – Competition.
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Work experience

  • 2017 - present Partner

    Philippi Prietocarrizosa Ferrero DU & Uría

  • 2015 - 2016 Associate

    Philippi Prietocarrizosa Ferrero DU & Uría

  • 2011 - 2014 Associate

    Prietocarrizosa

  • 2006 - 2010 Senior Associate

    Ibarra Abogados

  • 2005 - 2006 Lawyer

    Thomas Greg & Sons (Limited) Guernsey S.A.

  • 2003 - 2005 Associate

    Fajardo Ibarra Prias Abogados

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Awards

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Featured Cases

  • CELSIA S.A. E.S.P Colombia 2019

    Counsel to Empresa de Energía del Pacífico S.A. E.S.P. in the merger control procedure in Colombia of the acquisition of the commercial establishment associated with the energy business of Compañía Energética del Tolima S.A. by Empresa de Energía del Pacífico S.A. E.S.P.

  • Scotiabank / Banco Colpatria Multibanca Colpatria S.A./ Scotia Securities (Colombia) S.A. Sociedad Comisionista de Bolsa Colombia 2018

    Counsel to Bank of Nova Scotia and Scotiabank Colpatria in data protection matters required for the acquisition of Citibank's consumer business in Colombia. The advice focused on the negotiation and drafting of the contractual clauses related to the transfer of Citybank´s customer data bases.

  • Stanley Black & Decker Colombia 2017

    Counsel to Stanley Black & Decker in the merger control procedure in Colombia of the global acquisition of the tools business of Newell Brands.This transaction entailed complex economic analysis in multiple relevant markets.

  • CMPC/Drypers Andina Colombia 2016

    Counsel to CMPC and its Colombian subsidiary Drypers Andina S.A., in two unprecedented antitrust investigations for alleged cartels in the Colombian markets for baby diapers and soft tissue.

  • Actavis plc Colombia 2015

    Counsel to Actavis plc in the merger control procedure in Colombia of the global acquisition of Allergan Inc.

  • Cementos Argos Colombia 2015

    Co- counsel to Cementos Argos in the antitrust investigation for alleged price fixing agreements in the cement industry in Colombia.

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Publications

  • 21 July, 2020 Colombia

    S4 Capital’s Acquisition Of Digocloud

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  • 28 February, 2020 Regional

    Who’s Who Legal: Competition 2020

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  • 28 February, 2020 Colombia

    S4 Capital plc’s Acquisition of Circus Network Holding S.A.P.I de C.V.

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  • 10 October, 2019 Colombia

    Dutch company buys stake in Colombia’s only LNG import facility

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  • 19 September, 2019 Colombia

    Royal Vopak’s Acquisition of 49% Interest in Sociedad Portuaria el Cayao

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  • 21 March, 2019 Colombia

    Hydro company purchases electricity distributor in Colombia

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  • 27 February, 2019 Colombia

    Globant’s Acquisition Of Avanxo

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  • 27 February, 2019 Colombia

    Three firms seal the deal for Emirati manufacturer entering LatAm

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  • 27 February, 2019 Colombia

    PPU and Posse Herrera Ruiz aid Colombian glass joint venture

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  • 7 February, 2019 Colombia

    Colombian watchdog forces Facebook to bulk up security

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  • 15 February, 2017 Colombia

    Indra Sistemas gets Colombian antitrust approval

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  • 20 January, 2017 Colombia

    Komatsu-Joy gets antitrust approval in Colombia

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Studies

  • 2011 Master Chicago University LLM

  • 2005 Specialist Universidad de los Andes/Colombia Post Graduate Degree in Financial Law

  • 2003 LAWYER Pontificia Universidad Javeriana/Colombia Law

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Memberships

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Academic activities

  • Academic Activities 2014 - to date

    Professor of Unfair Competition of a Commercial Law module

    Teaching - Pontificia Universidad Javeriana
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Seminars and Conferences

  • Speaker Obligations and Responsibilities under the Law of Data Protection PPU - Bogota Colombia 2016
  • Speaker Obligations and Responsibilities under the Law of Data Protection Amcham - Barranquilla Colombia 2016